Skills & Competencies for Marketing Director
Marketing Director job profile
Book a Demo and Receive a Sample Job ProfileJOB SUMMARY for Marketing Director
Directs marketing objectives, strategies, programs, and policies for all products and services for the organization.
JOB RESPONSIBILITIES for Marketing Director
Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Develops budgets, resources, and teams to execute short-term and long-term marketing plans.
Marketing Director SALARY RANGE
BASE 50%
$186,642
TOTAL 50%
$216,219
Job Level
M04
Job Code
EX05000076
Education/Degree
Bachelor's Degree
Reports To
Senior Management
Marketing Director Skills and Competencies List
13 general skills or competencies (Job family competencies) for Marketing Director
1
Job Family Competencies –
Advertising
Proficiency Level -4
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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2
Job Family Competencies –
Brand Management
Proficiency Level -4
Level 1 Behaviors
(General Familiarity)
Follows brand management techniques and procedures to increase value in brand perception.
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Level 2 Behaviors
(Light Experience)
Supports the development and execution of brand management guidelines.
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Level 3 Behaviors
(Moderate Experience)
Prepares detailed calendar for brand content planning and management.
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Level 4 Behaviors
(Extensive Experience)
Facilitates ongoing training to support and drive operations and brand culture.
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Level 5 Behaviors
(Mastery)
Establishes principles of brand management to create strong impression.
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3
Marketing Director
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Marketing Director
Proficiency Level - 4
5
Competency for -
Marketing Director
Proficiency Level - 5
11 soft skills or competencies (core competencies) for Marketing Director
1
Core Competencies –
Business Acumen
Proficiency Level -5
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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2
Core Competencies –
Products And Services
Proficiency Level -4
Level 1 Behaviors
(General Familiarity)
Discusses the primary markets for the P/S.
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Level 2 Behaviors
(Light Experience)
Summarizes the features, specifications, or functions of any given P/S.
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Level 3 Behaviors
(Moderate Experience)
Explores target customers to sell and deliver products and services.
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Level 4 Behaviors
(Extensive Experience)
Instructs others to explain the key factors that differentiate the products from those of the competitors.
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Level 5 Behaviors
(Mastery)
Initiates an evaluation of the past, evolution, and future plans of the product or service line.
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3
Marketing Director
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Marketing Director
Proficiency Level - 4
5
Competency for -
Marketing Director
Proficiency Level - 5
Summary of Marketing Director skills and competencies
There are 0 hard skills for Marketing Director.
13 general skills for Marketing Director, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Marketing Director, Business Acumen, Products And Services, Planning and Organizing, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Director, he or she needs to be an expert in Business Acumen, be skilled in Products And Services, and be an expert in Planning and Organizing.
13 general skills for Marketing Director, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Marketing Director, Business Acumen, Products And Services, Planning and Organizing, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Director, he or she needs to be an expert in Business Acumen, be skilled in Products And Services, and be an expert in Planning and Organizing.
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